Digital Marketing

10 Marketing Trends That Will Dominate 2018

2018 has just started and it’s the perfect time to watch for the new online marketing trends that will dominate the next 12 months.

Marketing experts all around the globe already predicted the trends that ruled 2017 and will continue to do so in 2018: influencers, chatbots, video streaming… Instagram Stories was born less than a year ago, though it seems that we’ve used it like… forever.

Because, if a trend really works, why change it? Take a look at the main online marketing trends you need to act on in 2018.

Digital Marketing Trends

The key digital marketing trends in 2018

If you are already defining your marketing strategy for 2018, get ready to write down the marketing trends that your brand needs to shine out.

Video

As you already know, video content is not the future: is already the present. It has gained ground among other type of content such as images. The users not only watch videos, but create them. That’s why social platforms such as Facebook or Instagram will offer their users more possibilities to watch and create their own video content.

Haven’t you included video content in your marketing strategy? There are some facts that will convince you for sure: videos have 135% more of organic visits than images. On Twitter, they get 2,5 answers, as well as 2,8 retweets and 1,9 favs more than other type of content.

You can start by proyecting videos in your events or sharing them on Instagram Stories, so you can show your products and services to your users.

TV spots

No, experts are not crazy to add  TV spots to this marketing trends list. The same way TV has returned to our lifes in a digital way, thanks to platforms like Netflix, HBO or Amazon Prime,  TV advertising will be back as well.

Bots

Chatbots repeat as one of the main digital tendencies that will dominate 2018. This strategy has been growing in popularity for the past few years. Artificial Intelligence offers multiple possibilities to optimize and simplify resources, automating business processes and workflows.

Bots are already an essential way to get better at improving customer support. The new  challenge is to integrate bots in this brand-customer relationship so the customer experience is not compromised.

Voice Search 

Content optimization needs to change in order to adapt to a new scenario. Virtual assistants and search by voice already represent the 20% of the Internet searches. 

This way, you need to focus your SEO strategy in the users’ searches by voice, because they are not the same than the written (and usually typical) ones. When users search by voice, they tend to make complete searches and not short questions. These searches tend to answer the typical W questions: how, what, why, who, when and where (semantic formulas).

Growth Hacking

If you want your brand to shine out this year, keep in mind another of the best marketing trends: Growth Hacking. This strategy aims to find the magic formula to generate leads in an efficient way and at the least possible cost.

Startups are using this strategy that combines analytics, creativity and curiosity. Thus, a growth hacker needs to be able to analyze results and determine which are the best strategies, but also to find new creative formulas and ways to make the business grow.

One of the best ways to get leads is to create social media campaigns based on quizzes, personality tests, surveys…

Mobile Marketing

This year, mobile marketing is one of the most important marketing strategies. 

Smartphones have changed not only the way we consume information, but also the way we look for it. We depend on mobile phones when we don’t know what or how to buy. According to Google, 96% of smartphone users consider these devices the search resource they most trust in. 

Content Curation

It’s essential to offer quality and original content to your users. This content needs to meet your customers requirements.  But in this online environment, which has left traditional advertising behind, the user navigates within infoxication.  So, how can we know what our followers really demand?

That’s why you should focus in offering quality content, integrating Content Marketing in your marketing strategies. Monitoring and Content Curation are the best ways to achieve your objectives and offering your clients customize content.

Micro-influencers

One of the greatest digital marketing trends, which has been in vogue for some years already, is the Influencer Marketing.  This kind of marketing will be on trend for several more, but the micro-influencers will take the lead this year. They are influencers who are in a position to influence consumer purchase decisions, but have less followers.  

Brands preffer quality over quantity. That’s why they work with micro-influencers who are much more specialized in a specific market niche, so they can create a brand-microinfluencers-followers affinity.

Automation for email marketing

Email marketing is still one of the most effective ways to create loyalty and generate conversions. In fact, it’s the channel that offers the best ROI.

One of the 2018 marketing trends that brands are using more and more nowadays is the automation of the email marketing. It has a great potential, as it allows to reach email subscribers, one by one, at precisely the right time and at minimum (or zero) cost.

Lead Nurturing

The posibility to convert a prospect or lead in a recurring client is largely due to how we manage our leads. This is directly related to our Content Marketing strategy. We need to offer relevant information, according to their interests, demographic characteristics or the point of the conversion funnel they are in, to our buyer personas.

In order to do so, it’s essential to keep in mind our Customer Journey and segment our leads to offer them personalised content, to reinforce their loyalty and generate their interest. Use tools such as email marketing, blogs, social media or lead magnets, among others.

Which digital marketing trends do you think will dominate 2018? Which ones are the most important for your marketing strategy? Tell us about it in the comments!

 

14 Comments

  1. GetResponse

    Exceptional article. Micro influencers and voice search seem to have a lot of potential. On the other hand, people have been saying this for the past three years ☺

  2. A market trend is a perceived tendency of financial markets to move in a particular direction over time. These trends are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames. Overall your blog is inspiring.

  3. Great This Blog is extremely useful on the off chance that you are getting any specialized issues get associated with marketing and thanks for sharing.

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  5. I completely agree with you about the mobile marketing topics. Nowadays the mobile has filled up most of the spaces in the internet. So as a online marketer we should always them in efficient way. Thanks

  6. Aw, this was a really nice post. Taking a few minutes and actual
    effort to create a great article… but what can I say… I put
    things off a lot and don’t seem to get anything done.

  7. Hello Sara!! Your marketing trends definitely will help to beat my competitor’s. here bots are a new challenge for me to integrate can you please explain this topic separately

  8. Hello Sara!! Your marketing trends definitely will help to beat my competitor’s. here bots are a new challenge for me to integrate can you please explain this topic separately

    • Sara Mateos-Aparicio

      Hi, Imparture! Thanks for your kind words. We hope these trends help you boost your marketing strategy!

  9. Ayesha

    Your post is very useful and no doubt beautifully presented. It’s a really great to help. Thank you so much for presenting this nice post. Keep sharing such useful posts.
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  10. Brilliant article. The information I have been searching for precisely. It helped me a lot, thanks. Keep coming with more such informative article. Would love to follow them.

    • Sara Mateos-Aparicio

      We are glad it helped you, Sidesh! Don’t hesitate to ask us any questions you may have :-). And thanks for reading!

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