Summer is a season when Gay Pride is especially celebrated all around the world. Gay Pride celebrations and parties generate an important economic impact which, besides its reivindicative motive, get many gay friendly companies to celebrate it on Social Media. This way, companies visibilise the LGTBQ movement and foster tolerance. Promotions and contests are a great way to approach a very atractive type of consumers.
If your brand values are in favor of the LGTBQ community, don´t miss the opportunity to join Gay Pride celebrations. Depending on your objectives, you´ll be able to, for instance, obtain leads or increase your number of followers on Social Media. Here you have some good ideas to succeed through your promotions and contests on social networks.
Ideas for your Gay Pride promotions and contests
Create a quiz to obtain leads
With a campaign which includes an opinion survey or quiz you can obtain the participants’ data that you include. For example, one of the actions you can launch is a funny quiz with a theme such as “Who is your LGTBQ icon?”
We recommend you not to ask for many data, as the probabilities that the users complete the quiz will reduce. Also, try your test to include attractive questions. Otherwise, participants may not answer all of them and your conversion will be less that the expected.
Instagram Sweepstake to increase your number of followers
If your main objective is to increase your number of followers on Social Media, the best way is to create a simple dynamic on Instagram. Here are some ideas:
- Sweepstake based on photos: Although video is becoming very important on Instagram, photograph is still the queen. You can organise a sweepstake in which the participants need to upload a picture celebrating Gay Pride. As a condition to participate, they should follow your social profile. Also, don’t forget to create a hashtag so the sweepstake goes viral.
- Sweepstake based on comments. Another simple dymamic consists on posting a picture on Instagram where participants should leave a comment telling the thing or person they feel most proud about (if they talk about a person, they can mention him or her). As in the previous case, don’t forget to establish that the participants follow your profile as a condition to participate.
Twitter Sweepstake based on retweets
If you rather launch your promotion on Twitter, ask the participants to retweet one of your post and to follow your Twitter account as well. Thanks to this dynamic, you’ll be able to increase your number of followers, as well as your reach.