Have you already think about Christmas promotion or contest? December’s almost here and the Christmas lights are in the streets waiting to be lighted. You know what time is it? time to plan your Christmas campaign!
Christmas is a time for reunite, shopping, fists and the classical Christmas campaigns offer by brands. One of the keys of those campaigns is scheduling. So, we’re gonna give you 10 ideas (really cool ideas) to make successful Christmas campaigns.
Are you ready to share Christmas spirit?
Christmas contests and ideas for your Christmas Campaign
There are many campaigns that are launched in this festive time of year. And, although standing out can be complicated, it is not impossible!
1. Your Advent Calendar with Instant Win
One of the Christmas contests that you can find on social networks (and that is very Trendy) is the classic Advent Calendar. A great option to celebrate with your community and entertain the wait until December 24.
Preparing this type of campaign is very simple thanks to Instant Win. Give out different prizes among the contestants at random when they validate their participation.
You can choose one or multiple winners, depending on your budget. Easiness to participate and share the contest will be some of the keys to reaching your objectives.
These types of campaigns are the perfect excuse to deploy all your creativity and Streamline your Instagram profiles. Make a publication a day with the countdown and let Christmas invade your company profile.
Your users will be expectant! Also, if you work with a partner, it’s a great way to collaborate.
2. Instagram contest
Since Christmas has a great visual component, what better way than using social network photos to prepare your contest and strengthen your brand ?.
Choose a fun theme the gives players such as Christmas dinners. There are many dinners with friends, family or company that are celebrated and for sure your followers Will capture that moment. Propose a simple and easy-to-remember hashtag and ask them to upload their photo of their Christmas dinner.
This type of campaign will help you boost your community and get to know it a little better. Also, you will get a high participation, since the participants will spread your contest with the aim of getting more votes. Surely some of your friends will be motivated to participate.
If in addition to virality one of your objectives is the capture of leads, with this application you can get it. Set up your contest so that participation is done through a form.
3. Direct draws among your followers
If there is a time of year to spread happiness among your fans, it’s Christmas! Take advantage of the feeling of illusion that invades us to reward your followers for the simple fact of being it with a direct draw.
This type of contest favors the participation since doing it is super simple. Firstly, participants can register through Facebook, Twitter, Instagram, Google+ or leaving their personal data. And, on the other hand, you can publish it in a Facebook tab, share the minisite that we will provide in your social profiles or include it as a widget on your website.
A great campaign if you are looking for something simple and with which to expand your database, capture records and, if you make good communication, encourage virality. So choose an irresistible prize, prepare the creatives and spread joy among your followers!
4. Christmas photo contest
Snapshots are a very important part of Christmas: family photos, photos of decorations full of tinsel, pictures of cribs or special places that recreate the Christmas spirit.
There is enough material to be part of Christmas photography contests. All you need to specify to the participants is what your photo contest will consist of and propose a good prize.
Since Christmas has several milestones (Christmas Eve, Christmas, New Year’s Eve, Kings …), if you have a community of “photographers” you can propose a photographic gymkhana.
One of the characteristics of this type of contest is that it favors collaborative content. A material that you can use for future campaigns in you includes it in the legal bases. Know all the characteristics of this campaign.
5. Christmas Campaign with validation of codes or gift coupons
Delivering codes or discount coupons is a good way to encourage purchases (even more) on these dates. Both dynamics will help you to promote products on your potential customers, in addition to gaining loyalty from your regular customers.
You can distribute codes among customers who buy a product or service so that they opt for the prizes you draw. The clients that get the code will have to validate it in your campaign, accessing the minisite where you post your Christmas promotions.
Another option is to deliver a coupon with a code that customers should use in your physical or online store. You can draw a specific gift, a surprise or a discount.
If you want to increase sales or get new customers this type of campaigns is perfect.
6. Christmas text contest
Bet on creativity and writing in your Christmas contest. Use the Traditional storytelling contests, they never fail. What would be of this era without a Spirit of Christmas or without reading a story about a special guest at Christmas dinner?
If you have a creative community, they will send you great stories. But if you like the idea of a text contest but it does not fit with your community adapt it !. We know that Food is a classic of these parties. Why not ask your community for the starring recipe of this Christmas? Surely your mouth is watering.
7. Dynamize and viralize your Twitter profile
Continuing with the theme of text contests. What do you think about a Twitter contest to energize your community?
Give it a funny touch by proposing to your followers that they use the hashtag that you propose and tell you some funny anecdote about Christmas. The most disastrous Christmas dinner with family that they have lived, the ugliest gift they have ever received and that they have never worn, etc.
If the subject on which they should write is fun and the prize interesting, it will not take long for participation to rise. You will also get your Christmas contests to gain presence and track them.
8. Christmas questionnaire
Another hit of the Christmas contests are quizzes. Check the knowledge of your followers about Christmas movies, traditions or find out if they are more of Santa Claus or of the three Wise Men.
Through the answers of the quiz, you can find out more about the tastes of your fans. So you can find out which of your products or Christmas promotions they like most with a question like: “Which of your products would you like to find in your shoes or in your red socks? ”
Prepare a fun quiz with entertaining questions and short and original answers. And don’t forget that the prize will be the main reason for them to participate.
9. Christmas Campaign votes contest
Do you plan to launch new products or Christmas promotions? Then we suggest that you opt for this type of Christmas contest.
Organizing a ‘Choose your favorite‘ contest involves simple mechanics for your Christmas campaign. Participants will only have to vote for their promotions Preferred Christmas, for the product of your store that they would like to receive for Christmas, for your favorite showcase or decoration, etc.
With this type of contest, you will get direct information about what your clients think about your products or services. In exchange for obtaining that valuable information, reward them raffling some product, either among all voters or among those who have chosen the most voted option.
10. Project your promotion in your event or store through a Social Wall
Another of the classic elements of these dates are events of all kinds. And we have ideas to energize them and start your Christmas campaign.
Do you know what the Social Walls are? They are screens that are projected in an event, store, restaurant, gym … the content generated by the users around a certain theme in social networks.
If you are organizing an event for these dates or conducting campaigns and Christmas contests in your business, take the opportunity to show the content made by users or their participation in the draw.
To illustrate these are some ideas you can apply:
- Organize a Christmas contest based on photos and show on your Social Wall the images in which, for example, your users disguise themselves as Santa Claus.
- If you prepare a voting contest you can show a ranking of the most voted in your Social Wall.
- Take advantage of the Social Wall to prepare a hashtags contest, encouraging users to comment using a specific label that you choose for your Christmas promotion.
You will be able to moderate the content that you want to appear and the one that you don’t.
You will increase the engagement of your users and encourage them, as well as other potential customers, to generate even more content, since many of them will expect to see their photo or publication on the screen.
The plus? If you run a campaign in collaboration with influencers, a Social Wall is a more than a good option to show your campaign and the actions that your brand ambassadors are making.
You put the originality. But surely your Christmas campaigns will be a success!
Tips for successful Christmas Campaing:
There’re many types of contest you can make this Christmas. Before you start to think about your campaign check out these tips:
- First of all, define the objectives of your campaign and conceptualize your campaign depending on them.
- Check out your lasts promos to detect mistakes.
- Make expectations on your social profiles and website.
- Let Christmas invade your social network. It time to turn on the lights.
- Prepare clear legal bases and be careful about the requirements for participation.
- Reward participants with a cool prize, it’s Christmas!. Choose one according to the requirements for participating.
- Making a voting contest will allow you to win news followers in an easy way.
- Choose an easy promo so the participants do not doubt about participating.
Do you already choose your promo? It’s time to work on your Christmas promo. When you want to realize Christmas light will be lighting on streets.