Facebook has updated the number of “Likes” on company pages and now removes inactive and deactivated accounts. Do you want to know how many fans you have lost with this update? With our free Page Performance service, you can see how many “Likes” have been removed from the total as a result of this update.
Page Performance shows you the number of fans that you have lost following the Facebook update
How can you check it? If you access Page Performance and look at the first two charts between 9th and 12th March, you may see a drop on the “Total Likes” chart that is not reflected in the “Fans over time” chart next to it. This is because our service does not show these removed fans as fans lost because they are Likes that have disappeared due to the update. They would therefore be the “Likes” that have been removed from your company’s page.
Case 1: In the first chart we can see that on 10th and 11th March (the dates on which Facebook implemented the Likes update) there is a drop of 124 fans, while in the following chart, where the daily history of new fans and fans lost is shown, this drop is not represented. In fact, there are 32 new likes and 3 unlikes.
Conclusion: If this fan page had 5924 Likes on 10th March, it has gained 29 Likes (32 new fans – 3 lost) and then on 11th March it has 5800 Likes, the page has lost 153 Likes due to the Facebook update (124 + 29 new fans).
Case 2: In the first chart we can again see a significant fall on 10th and 11th March, specifically of 11058 fans, while in the following chart, where the daily history of new fans and fans lost is shown, there are 184 new likes and 86 unlikes.
Conclusion: If this fan page had 331031 Likes on 10th March, it has gained 98 Likes (184 new fans – 86 lost) and then on 11th March it has 319973 Likes, the page has lost 11156 Likes due to the Facebook update (11058 + 98 new fans), making it one of the Facebook pages hardest hit in terms of fans lost due to removing inactive or deactivated accounts.
Case 3: This is the page that we’ve found that has lost the most fans due to removing inactive or deactivated accounts. In this case we can see that Facebook implemented the update on 11th and 12th March. In the first chart, we can see the huge drop in Likes, specifically of 154500 fans, while in the following chart we only see 577 fans lost compared to 100 new fans.
Conclusion: If this fan page had 2,609,149 Likes on 11th March, it has lost 477 Likes (577 fans lost – 100 new) and then on 12th March it has 2,454,649 Likes, the page has lost 154,023 Likes due to the Facebook update (154,500 – 477 fans lost because of unlike). That is to say that this fan page has lost 14% of its Likes due to this Facebook update.