Do you already have some ideas for Halloween? The most terrifying night of the year is approaching and what a better way to celebrate it than by launching a promo with us . And as you may have noticed, these types of dates are perfect to launch different campaigns and enhance your marketing strategy.
If you already have a clear idea of the campaign you want to prepare, we invite you to click on our web and start your Cool Promo. But if you’re still thinking about it, calm down, continue reading and get inspired by these ideas for Halloween. Are you prepared? Let us begin!
Tips to prepare your Halloween promos
Before preparing any promo or campaign, keep these tips in mind:
- First of all, what makes you different? In special dates like this, there are many brands preparing contests. Find what it is that differentiates you from your competition and exploit it in this contest.
- Take a few minutes to think about the prize and remember that it will be one of the most important attraction of your promo. Choose one that meets the requirements to participate and the effort the users must make. It is not the same to mention a friend and share a hashtag than to prepare a video or a text, don’t you think?
- Halloween is the perfect excuse to fill your creativities with orange, black and violet cobwebs. Take care of the style of the copies and creativities you use to mount your promo or raffle, don’t forget that they are the key to attract the users attention from users.
Ideas for Halloween: promotions and competitions
Halloween is the celebration that starts one of the times of the year when sales increase the most. That’s why we recommend you to launch promotions and competitions on your social media taking in account these ideas.
Achieve higher conversions with discount vouchers
Are any of your products directly related to Halloween? In that case, whether we are talking abour customes, decoration or different products, your goal shoud be focused in increasing the sales. That’s why you need your social media followers to start purchasing your products and services.
The fist of our ideas for Halloween to get this objective is to create custom discount vouchers for the participants in your promo.
Get customer loyalty with direct prizes
If, on the contrary, you wish to award the users that are already your customers, choose these option: an Instant Win promotion with custom vouchers.
The second of our ideas for Halloween consists in redeeming discount voucher codes for the clients who purchase your products on a certain date or participate in a certain Halloween promotion (for example, a Halloween dinner). To validate those codes, they must participate in an Instant Win promotion, where they’ll instantly learn if they have won or not.
Obtain leads with a terrifying test
Do you want to boost your community and obtain leads? The best way to do so is to create a Halloween quiz, for example: ‘Which is your ideal Halloween custome?’, ‘Tell me about your personality and I’ll guess which scary movie you should see this Halloween’ or ‘How much do you know about Halloween?’
Users that want to participate must complete a quiz with a participation form. They’ll be able to participate from the social network they wish by using Social Login. You can establish as a condition to participate to follow your Twitter and/or Instagram account, or suggest it in the case of Facebook.
Celebrate Halloween and increase your social audience
Any time is a good time to celebrate, and even more if your goal is to get new followers. One of the simplest option to achieve it is to launch an Instagram Sweepstake. You can establish some conditions and actions to participate in the promotion: mention some friends (this will viralize your campaign), use a certain hashtag or leave a comment.
With an app like Instagram Sweepstakes, you’ll be able to check, when you select your winner, if the users really meet these requirements.
A sweepstake like this usually means more engagement and a higher social audience. Nevertheless, we recommend you to establish a dynamic according to the prize you offer. The more you ask for, the less participants will be in your campaign.
This type of draw is perfect to prop up your content and generate collaborative content, besides being an excellent opportunity to strengthen ties with your community and get to know it better.
Propose to your followers that they upload a photo of them celebrating Halloween night accompanied by the hashtag that you choose. They will surprise you for sure!
Ideas for Halloween: hashtags contest
This terrifying date can be the perfect excuse to give life to your Twitter profile.
How about creating a raffle using a hashtag? Think one that relates this date with your brand and that is not too long. You can ask the users which disguise they’re goind to wear or what has been the most terrifying situation they have lived.
This type of mechanics will achieve a high participation and recruitment since your followers will echo the contest. They will get the interest of many other users that will not hesitate to join and participate with your hashtag.
Halloween is special! That’s why weencourage you to jump in the witch, bat and pumpkin wagon and prepare your promo or raffle with Cool Tabs.