2018 it’s almost finished, and that means you need to recap and start thinking about your marketing strategy. But first, we want to show you some marketing trends 2019 which will set the pace in 2019.
If 2018 was the year of the video marketing, content curator and chatbots, 2019 is not far from those marketing trends. But we warn you: the marketing trends 2019 will be a great opportunity for your brand. Don’t miss them out!
The purpose of this post is for you to be up-to-date on all the marketing trends 2019 and choose those which will fit your brand. Are you ready?
These are the main marketing trends 2019
Content Marketing, a great ally
Content will continue to have an important weight in your strategy. Although much has been said about content marketing throughout this year, this concept is still relatively new.
It is not about sharing information just for the sake of sharing. Brands face a new challenge beyond offering “quality content”. What is expected is that more and more brands favor a two-way conversation and relationships with their audience in a way never seen before.
2019 will bring the requirement to personalize communication, adapt it to different channels and segment it according to the audience; so that brands use Content Marketing as another tool, necessary to build a solid brand image. In addition, content marketing will be another ally when it comes to achieving objectives such as increasing traffic to the web, capturing leads or increasing sales.
And, how can you offer that personalized content? The first thing you should do is make sure you know your audience very well. In this case, you should analyze, segment and be up to date with the actions of the competitors so you can choose those that can really differentiate your brand from others.
Although it may seem like a complicated task, do not despair: with the Social Listening tool from Cool Tabs you can do it in a simple way thanks to the data that we will provide you.
2019, the year of the cellular phones
“If you do not want to stay behind, buy everything via cellular phones.” Surely this statement will sound familiar to you. The truth is that a large part of users accesses contents through smartphones.
Here brands have a great opportunity. Of course, as long as they adapt all their strategy to this device. We do not mean, exclusively, to have a responsive web. The change of device entails a change in consumption.
Regarding consumption through smartphones, you should bear in mind that:
- Content is accessed from anywhere and at any time.
- Session time is shorter.
- As a result, users search for content quickly, clearly and in an entertaining way.
In this case, the response of brands to this new form of consumption translates into the next digital marketing trend 2019 (very linked to the previous point).
Fast Content: clear, concrete and original content
The new consumption habits will bring novelties in content.
In 2019 brands will face a new challenge: Fast Content. A content characterized by the ability to synthesize and with which the most originality unfold will stand out.
It is an ephemeral content (in some cases) with which brands must retain their audience. And although it is not an easy task, it is not impossible either! You just have to throw in imagination and lean on all the tools you have at your disposal.
In this case, personalization will be your great ally. Take time to know your audience and to segment it. Pay special attention to your database, since communication via email is an excellent tool to call to action.
And, what better tool than Ads to refine the shot and offer personalized content? That’s it. If you want to achieve your sales, engagement, reach or followers goals you must carry out an Ads strategy that accompanies your global strategy.
Video, the king of content
The revolution that video content has experienced, thanks to streaming television and the programmatic purchase of advertising, a scenario full of opportunities has been created. The video will be especially important at all levels. Regardless of the size and budget of your brand, you cannot miss this opportunity.
One of the marketing trends 2019 will be to provide content as a product presentation, a review of an event, a blog post or a tutorial in video format.
In this way, you will not only keep your brand up to date in terms of digital marketing trends 2019, but you will also be able to transmit your message in the most effective way. You know that a picture is worth a thousand words.
Stories will be one of the most important resources. On the one hand, they are an excellent call to action as long as you take advantage of that small lapse of time to impact your audience. And, on the other hand, they offer a great opportunity for brands to differentiate and show the most human face of the company.
Do not forget, in 2019 brands will become more visual and communicative than ever.
Make the most of social networks with Social Commerce
Updates of the main social networks have introduced the social purchase, a practice increasingly widespread and accepted by users.
No more thinking about social networks as a showcase. Their own functionalities of electronic commerce have reinvented them. This is one of the reasons why content and Ads are going to play a very important role in achieving your goals. And if there is a social network that you should take care of and pamper is Instagram.
The format of this social network and “Instagram Shopping” functionality, increasingly used by brands, have turned it into a key piece of your Social Media strategy.
Context Marketing, the importance of the moment
Disguise advertising in the form of content? That will be a thing of the past. Users, exposed to this type of content, are beginning to demand more honesty on the part of brands.
You can get a lot of information from your audience either through behavior, purchase habits, social networks or the data obtained through Email Marketing.
All this information gives you the opportunity to offer totally personalized content. And one way to achieve this segmentation is through Social Profiling, a tool increasingly demanded by brands, since it allows to know users with great detail thanks to an analysis of their social profiles.
Voice Search, give voice to your brand
According to a study published by Comscore in 2020, 50% of searches will be made by voice. We are getting used to expressions like “ok, Google”, “Hey, Siri” or “Hey, Alexa “and this is a reality that brands cannot ignore.
Voice Search and Voice Commerce generate a new need for brands, creating the sound mark. Think about it: if users perform voice searches the answer should follow the same format focused on the conversation.
Visual Search: do not describe it, search by images
Artificial intelligence will play a key role next year and will fully impact e-commerce.
As we mentioned before, the increase of access to multiple contents through cellular phones will give the kick-off to multiple advances. Among them, Visual Search searches made from an image.
Next time you like a garment or want to know what is hidden behind the façade of a building you will only have to take a photo with your smartphone.
Include Messenger Apps in your 2019 strategy
Have you thought about adding apps like WhatsApp or Facebook Messenger to your Social Media strategy presence? If the answer is negative, you should be rethinking concepts.
According to Hootsuite’s study “Digital Technology in Spain 2018”, there are 37.27 million cell phone users in Spain. There are many users (not only in Spain but in the world) that use instant messaging applications every day and here brands have a great opportunity.
Specifically, apps like WhatsApp Business create the perfect scenario to narrow the link between your brand and your audience, in addition to offering a personalized service, an aspect that as you will have verified throughout this post will be crucial to achieving objectives.
What marketing trends 2019 are you going to choose?
The marketing experts have to take a look at their crystal ball. Now it’s time for brands.
The first step is to define objectives and, based on them and in your budget, prepare your strategy. But pay attention to the following aspects:
- Ads. A paid versus organic strategy, with more influence on the paid ads, will be one of your principal tools for your communication strategy to reach your users.
- Mobile. The smartphones continue to take advantage. It’s important for your brand to take advantage of the accessibility through this format.
- Video and fast content. Show off your creativity and don’t be afraid of launch video content. Don’t forget the stories!
Do you like this post? Send us a comment! And if your planning includes a top mobile strategy, this post may interest you!